#1 not because of the priority of peevishness it provokes but rather simply because it’s where I’m starting.
Right size your buns people!
When I go out and pay money for food, I want it to be exceptional. I’m paying you for your expertise in this area. If it can’t be exceptional then at least I want it to be of a quality that doesn’t irritate the crap out of me. Is that too much to ask? Are you with me?
Take the hamburger… sometimes there just isn’t anything better than a burger, but I DO NOT want to excavate my way through 3-4 square inches of plain bun before I get to the “goods”.
Get to ratio of bun to the main event right… Right size your buns people 🙂